People have already raised their eyebrow in regards to a sitting president, his/her global businesses, and the possibility of conflicts of interest. Now this is streaming down to family members. In the case of President-elect Donald Trump a question is presently in the air about his daughter, Ivanka Trump and her personal brand that is mostly been built on her image.
Recently a group of journalists, including reporters from Vogue and The New York Times received an email from ‘Ivanka Trump Fine Jewelry.’ This is the upscale brand the daughter of Donald Trump created in 2007. The email was entitled “Stay Alert” and read, “Ivanka wearing her favorite bangle from the Metropolis Collection over the weekend on 60 Minutes.” The bracelet was quite noticeable as she sat in the front row with her father and stepmother. She wore the accessory, a bangle of gold-and-diamond on her left arm. Her website lists the cost at $10,800.
It is not unusual among fashion brands, to send such emails. This one was somewhat different because it was not sent by the communications office, as are most, but from the vice president for sales. The email also encouraged recipients to “Please share this with your clients.” So, some people are interpreting this as Ivanka’s appearance by her father’s side to directly promote the selling of her personal products.
The vice president, Monica Marder repeatedly told The New York Times, I am not availble for comment.” When she was asked if she had sent the email, she hung up the phone. A day later, the president of the Ivanka Trump brand said, “This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election. We are pro-actively discussing new policies and procedures with all of our partners going forward.”
Conflicts of interest were also suggested during Ivanka’s appearance last July, at the Republican National Convention. When introducing her father it was noted that she wore a dress from her own collection along with her own brand of shoes and jewelry.