UK and US Upset Over Hate Videos
UK and US companies have been pulling ads from Google’s YouTube platform as the internet giant facts widening pressure over hate videos. Such companies as AT&T and Verizon suspended marketing on the platform as they discovered their brands were appearing alongside videos promoting terrorism and other inappropriate content. Johnson & Johnson, a healthcare firm and make of Johnson’s baby products, has also withdrawn their ads.
UK and US Continue with Corporate Boycotts
The boycott started in the UK after The Times revealed what Google was doing.The result will definitely causes a dent in Google’s multi-billion dollar ad revenue. Other companies suspending their ads include Marks & Spencer, Tesco, Sainbury’s, Volkswagen, L’Oreal, RBS, HSBC and Lloyds as we as the UK Government.
Google has apologized and said the company is making a strong effort to correct the situation to block ads on “hateful, offensive and derogatory” videos. They have said they will police their websites better. This will be accomplished by hiring new staff and overhauling their policies.
Despite their efforts they have not been enough to end the boycott spreading across the Atlantic to major US firms. An example of an unhappy customer comes from AT&T. The company said, “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate.” The company said they are pulling their ads, other than its main search engine results, until the problem is fixed